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Receiving immediate feedback is imperative for businesses to stay agile. Embedding the first survey question directly in your email can boost engagement rates and provide real-time insights. Here's how you can seamlessly integrate this feature and collect feedback right from your email.

Capture the Question Directly

Setting up the tools

Actions → Screenshot Tool → Capture & Slice

To start off, you'll need to capture an image of the question you wish to embed. Use the screenshot tool to:

  1. Capture the question.

  2. Slice the image into clickable blocks, especially if it's a satisfaction scale question ranging from 1 to 5

Assign Direct Feedback Links to Each Image Block

Actions → Survey Link → Add Question ID & Value

For a seamless experience:

  1. Assign the base survey link to each image block.

  2. Modify the link to include the question ID and the associated response value. For example, a satisfaction scale response with a rating of 1 would have the link: https://feedback.feedier.com/2qTQQQ?question_id=1365689&value=1

Change the “question_id” and “value=?” with your question details

Embed & Ensure Clickability in the Email

Actions → Email Editor → Insert Image Blocks

As you compose your email:

  1. Embed each image block within the email body.

  2. Test to ensure each image block redirects to the correct feedback link.

This can be done through internal softwares, for example Salesforce

Shoot the Email Out

Actions → Email Platform → Send

Once everything is set:

  1. Review the email for correctness.

  2. Send it out to your recipients.

Why is this Approach Effective?

  1. Immediate Engagement: Recipients can instantly provide feedback without any redirection.

  2. Higher Response Rates: Direct feedback often garners more responses compared to external links.

Concluding Notes

In the digital age, quick feedback is the cornerstone of improving products and services. By embedding the first survey question directly within an email, you're not only simplifying the process but also increasing the chances of garnering vital insights. Ensure to follow the steps accurately for optimal results.

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