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\uD83E\uDD14 What are attributes?

Attributes in Feedier represent data that gives extra details about the recipient and are directly attached to feedback. They bring context to your answers. They are also known as metadata. Here are a few examples:

  • Product ID

  • Gender

  • Region

  • Manager name

  • Building 

  • Division

  • Location

\uD83C\uDF31 Why are attributes important?

By attaching to your feedback, attributes can be searched and viewed at a later date in order to build cohorts to measure patterns and trends. What you choose very much depends on your use case and what your KPIs are.

Attributes help:

Give Context: Get all the context for a given individual Feedback, so when bad Feedback is received, you can get a much better understanding of correlated data. You can also use it to search for individual feedback. ie. Employee ID.

Compare Segments: You can have certain Segments track incoming context attributes in order to be alerted in real time. You could also use it as a measuring tool to group your data based on specific Context Attributes ie. Department, Client Name etc.

Provide Reports: Using the benchmark report, you can compare dataset A vs dataset B and see which one is performing better.

How to embed attributes into your survey

  1. In the links, with enriched form links.

  2. In the emails/sms with enriched pushes

  3. Picking up website meta data and attaching to the web widget as a data-custom-fields string.

  4. Collecting Attributes by asking in a survey

Adding attributes to a URL

If you want to add attributes directly to a link, you can do so by adding ?[attribute name]=[attribute value] to the end of the URL. You can stack multiple attributes by adding an ampersand.
For examplehttp://feedier.com/1234?Department=project_delivery&Client=Pepsi


Adding attributes to an email or SMS campaign

When uploading a .CSV, the file must have at least a column email or phone depending on the campaign.

Any other column will be attached to the Feedback as Attributes and can even be used in the campaign message body.


Adding attributes to a web widget

You can dynamically build the link if integrated into your systems with variables that you already know.

Example: Widget code with context attributes 'user ID', 'Role', 'Signed up' added:

<script id="feedier-widget-script" src="https://feedier.com/js/widgets/v2/widgets.js?form-id=13&public-key=abcde1234&no_header=true&user_id=1234&role=Premium&browser=chrome" async></script>

Collecting Attributes by asking in a survey

Sources → Survey → New Question

  • In the form builder, add a new question and choose the “Context Attributes” type

Here you can ask the information that you need from the respondent.  You can choose from a text field, dropdown, date, and number field.

Attributes questions work better than using a text answer question as you're able to filter the data by attribute values and get deeper insights

If there's no integration with Feedier, and you want to ask an attribute question, you must add attributes in advance via the attribute page.  

If the attributes exist already, then there's nothing you need to do.

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