Understanding Attributes
What are attributes?
Attributes in Feedier represent data that gives extra details about the recipient and are directly attached to feedback. They bring context to your answers. They are also known as metadata. Here are a few examples:
Product ID
Gender
Region
Manager name
Building
Division
Location
Why are attributes important?
By attaching to your feedback, attributes can be searched and viewed at a later date in order to build cohorts to measure patterns and trends. What you choose very much depends on your use case and what your KPIs are.
Attributes help:
Give Context: Get all the context for a given individual Feedback, so when bad Feedback is received, you can get a much better understanding of correlated data. You can also use it to search for individual feedback. ie. Employee ID.
Compare Segments: You can have certain Segments track incoming context attributes in order to be alerted in real time. You could also use it as a measuring tool to group your data based on specific Attributes eg. Department, Client Name etc.
Provide Reports: Using the benchmark report, you can compare dataset A vs dataset B and see which one is performing better.
How to embed attributes into your survey
In the links, with enriched form links.
In the emails/sms with enriched pushes.
Picking up website meta data and attaching to the web widget as a data-custom-fields string.
Collecting Attributes by asking in a survey
1. Adding attributes to a URL
If you want to add attributes directly to a link, you can do so by adding ?[attribute name]=[attribute value] to the end of the URL. You can stack multiple attributes by adding an ampersand.
For example: http://feedier.com/1234?Department=project_delivery&Client=Pepsi
2. Adding attributes to an email or SMS campaign
When uploading a .CSV, the file must have at least a column email or phone depending on the campaign.
Any other column will be attached to the Feedback as Attributes and can even be used in the campaign message body.
3. Adding attributes to a web widget
You can dynamically build the link if integrated into your systems with variables that you already know.
Example: Widget code with context attributes 'user ID', 'Role', 'Signed up' added:
<script id="feedier-widget-script" src="https://feedier.com/js/widgets/v2/widgets.js?form-id=13&public-key=abcde1234&no_header=true&user_id=1234&role=Premium&browser=chrome" async></script>
4. Collecting Attributes by asking in a survey
Sources → Survey → New Question
In the form builder, add a new question and choose the “Context Attributes” type
Here you can ask the information that you need from the respondent. You can choose from a text field, dropdown, date, and number field.
The input field will only be shown if no value for the attribute is already provided in the url or in the push (1,2,3). No value is considered the the same as empty value.
Attributes questions work better than using a text answer question as you're able to filter the data by attribute values and get deeper insights
If there's no integration with Feedier, and you want to ask an attribute question, you must add attributes in advance via the attribute page.
If the attributes exist already, then there's nothing you need to do.
Attribute Management
Settings → Attributes
You can add, mark an attribute as hidden (not visible on the platform), or delete it entirely in the attributes page.
Favourite Attribute
The “Favourite” attribute type makes your attribute usage across the platform more efficient.
Current behaviour of favourite attributes
They are first in the positioning in filters and drop downs
When creating graphs the favourite attribute is the one selected by default
Creation of benchmarks in Dashboards
Score Tables and Correlation Matrix in reports
Default selection on Attributes tab in Topics individual view
First in the positioning of attribute badges in Live Feed on feedback cards.
Coming next
New badges to distinguish them at a glance
Anomaly detection agent based on favourite attributes
🔹 Attribute Value Ownership
The “Ownership” attribute type allows you to assign email owners to attribute values.
✅ New Ownership Attribute Type
You can now define ownership at the attribute level.
Each attribute value can have multiple email owners assigned.
Owners will automatically receive reports for the values they are assigned to in Autopilot.
In order to setup alerts for the attribute, create an autopilot (Exploration → Autopilot).
Toggle on ‘create multiple reports’ and select the attribute
Navigate to the Messages block, and then the Email tab.
Toggle "Share Reports to Owners" (enabled by default).
Reports will be sent directly to the owners assigned to each attribute value.
