Create surveys and campaigns

The best types of question to optimize your Feedier surveys

When designing a questionnaire on Feedier, choosing the right question types is essential to ensure actionable, flexible, and tailored reports. Here are the best practices for selecting the most effective questions:

1. Use the satisfaction scale
   Offer a customizable scale to measure key items. This allows you to gather precise data on the satisfaction levels while providing flexibility to adapt to different contexts through our ajustable scale.

2. Chose the satisfaction table
   Combine multiple evaluations into a single question. By rating up to 5 items on a scale of 1 to 4 or 1 to 5, this fomat helps optimize the number of questions in the survey by reducing respondent fatigue..

3. Integrate the NPS question (Net Promoter Score)
   A standard in the industry, the NPS identifies promoters, detractors, and passives. This concise metric provides you with a clear view of your customers' loyalty and overall satisfaction.

4. Measure the CES (Customer Effort Score)
   Calculate the effort supplied by your customer with a flexible scale (3,5,7,10 points) to fit the preferences of your company. This metric is essential for understanding and reducing friction in the customers journey.

5. Simplify with the choice question
   Quickly capture customer preferences with multiple-choice or custom response options. These questions are ideal for collecting standardized data and simplifying analysis.

6. Add text questions
   Fully leverage the potential of qualitative feedback through open fields. These questions allow you to collect rich and varied verbatims, a key element for text analysis and identifying hidden insights.

By combining these types of questions, you can generate personalized reports tailored to your business needs, while maximizing engagement and the relevance of responses.

Feedier also allows you to personalize your surveys using dynamic conditions, a feature that adjusts the flow of questions based on the answers given by respondents. This approach involves asking relevant questions only when certain answers or criteria are met.

For example :

• If a respondent selects "Dissatisfied" in a satisfaction scale, an open-ended question may appear to gather more details about the reasons for this dissatisfaction.

• If a customer indicates they use a certain product or service, specific questions related to that product will be asked, while others will be hidden.

The benefits of dynamic conditions

1. Enhanced personalization
   Provide a unique experience to your respondents, by asking only questions that are relevant to them. This enha,ces their engagement and interest throughout the survey.

2. Reduced respondent fatigue
   By eliminating questions that are no longer relevant, you shorten the survey duration and minimize the risk of drop-ffs.

3. Collecttion of precise and targeted data.
   Ask specific questions to the right people to gather relevent and actionable data.

Simplified multilangual management with Feedier.

Easily translate your suveys

With the content editor, you can translate your survey into any language. Feedier provides default translations to simplify the process. However, if you wish to refine or adapt the translations to reflect your terminology, you can modify them directly in the editor.

A personalized user experience through attributes Une expérience utilisateur personnalisée grâce aux attributs

Feedier uses attributes to automatically determine the language in which the survey will open. These attributes can be set based on the respondent's preferences or settings like the browser language. You can refer to this article to learn more about configuring attributes.

Advantages of the multilingual feature:

1. One survey for multiple audiences
   With Feedier, you don't need to create multiple surveys to manage different languages. The same survey can be answered in multiple languages, simplifying management and ensuring a consistent experience for all respondents.

2. A centralized and seamless reporting system
   All responses, regardless of their language, are gathered in a single report. This allows for a comprehensive and consistent analysis, ideal for teams managing an international scale.

3. Time-saving and error reduction
   By centralizing language management, Feedier minimizes unnecessary duplications, thereby reducing the risks of inconsistencies in surveys and reports.

Feedier's multilingual feature is designed to meet the needs of businesses operating in international markets, while simplifying the work for teams managing these projects.

Branding: A key element for a better respondent experience

To maximize respondent engagement and strengthen brand image, paying attention to the branding of your survey is essential.

Here are the best practices to follow:

1. Adapt the graphic design
   Align the colors of your survey with your visual identity. A consistent design strengthens the professional and immersive perception of your questionnaire.

2. Add your logo
   A high-quality logo is crucial for brand recognition. It immediately establishes a sense of trust and belonging among your respondents.

3. Include a background or cover image (optional)
   If you choose to add an image, opt for an illustration or photo that reflects your brand while remaining neutral to avoid distracting from the questions. If no image is suitable, a solid color background aligned with your graphic guidelines is an effective alternative.

4. Use a custom domain
   With Feedier, you can customize your survey's URL by using your own domain. This option enhances respondent trust and ensures a smooth, immersive experience aligned with your brand.

5. Customize the sender name for email deliveries
   For surveys sent via email, Feedier allows you to use a custom domain as the sender. This significantly improves the response rate by establishing a direct and credible relationship with your customers.

By customizing every visual and functional aspect, you provide a unique, engaging respondent experience that is perfectly aligned with your brand.

Sharing modes: options tailored to your needs

Feedier offers several sharing methods to distribute your surveys in a targeted way, adapting to your goals and the context of interaction with your respondents. Here are the main options and their benefits:

1. Email campaigns: maximize your reach

With Feedier, you can schedule and send your email campaigns directly from the platform.

• Automatic follow-ups : Campaigns can include multiple sends with automatic follow-ups if no feedback has been provided.

• Easy contact import : Upload your lists via a CSV file or connect your CRM using integrations for automated sends triggered by specific actions (e.g., a sale or a customer support interaction).

• Graphic customization : The emails follow the graphic design of the associated survey, reinforcing your brand's visual identity.

• Optimized engagement : Include the first question directly in the email to make it easier for respondents to participate.

• Custom domain name : As mentioned earlier, using a custom domain for email sends is highly recommended to build trust and improve click and response rates..

2. SMS campaign : A fast and direct approach

SMS is an ideal method to reach your respondents quickly and directly.

• Automatic follow-ups : Just like with emails, set up reminders to increase the response rate.

• Customizing the sender name : This feature enhances credibility and maximizes the chances that your messages will be read and clicked..

3. Widget: a targeted tool for your website

The widget is an ideal option for collecting feedback on website features or specific customer journeys.

• Survey Customization :

  • Limit your survey to a maximum of 5 questions to avoid excessive scrolling.

  • Favor short questions, such as the satisfaction scale (preferably on 5), and open-ended questions to capture qualitative feedback.

  • If you use multiple-choice questions, reduce the number of options to avoid overloading the widget.t.

• Widget Settings :

  • Configure the widget's appearance (graphic design, screen position, direct opening or after a few seconds).Choisissez la manière dont il s’affiche pour maximiser sa visibilité sans gêner l’utilisateur.

• Use case : Ideal for gathering feedback on features or a key step in the customer journey.

Latest best practices to maximize your results

In conclusion, here are some essential tips to ensure the success of your surveys and optimize feedback through Feedier:

1. Prioritize short and targeted surveys

Short surveys are always more engaging. Limit the number of questions and focus on those that will provide the most relevant information. A questionnaire that is too long may lead to drop-offs.

2. Leverage open-ended questions for AI analysis

Add a maximum of strategic open-ended questions. These questions allow you to gather rich and detailed feedback. With Feedier's AI-powered text analysis features, you can:Identifier les thématiques les plus fréquentes.

• Identify trends and sentiments (positive, negative, neutral).

• Extract actionable insights from verbatims.

3. Schedule your sends at the right time

The timing of your survey send can significantly impact the response rate:

• For BtoB : Prioritize sends during the week, ideally in the morning or early afternoon, when your recipients are active on their emails or SMS.

• For BtoC : Opt for evenings or weekends, when your customers are more likely to have free time.

4. Test your survey before sending it

Before sharing your survey, run tests to check:

• The smoothness of the respondent journey.

• The relevance of the dynamic conditions set up.

• The final appearance of your emails.