Understanding Attributes

 What are attributes?

Attributes in Feedier represent data that gives extra details about the recipient and are directly attached to feedback. They bring context to your answers. They are also known as metadata. Here are a few examples:

• Product ID

• Gender

• Region

• Manager name

• Building 

• Division

• Location

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 Why are attributes important?

By attaching to your feedback, attributes can be searched and viewed at a later date in order to build cohorts to measure patterns and trends. What you choose very much depends on your use case and what your KPIs are.

Attributes help:

Give Context: Get all the context for a given individual Feedback, so when bad Feedback is received, you can get a much better understanding of correlated data. You can also use it to search for individual feedback. ie. Employee ID.

Compare Segments: You can have certain Segments track incoming context attributes in order to be alerted in real time. You could also use it as a measuring tool to group your data based on specific Attributes eg. Department, Client Name etc.

Provide Reports: Using the benchmark report, you can compare dataset A vs dataset B and see which one is performing better.

How to embed attributes into your survey

1. In the links, with enriched form links.

2. In the emails/sms with enriched pushes. 

3. Picking up website meta data and attaching to the web widget as a data-custom-fields string.

4. Collecting Attributes by asking in a survey

1. Adding attributes to a URL

If you want to add attributes directly to a link, you can do so by adding ?[attribute name]=[attribute value] to the end of the URL. You can stack multiple attributes by adding an ampersand.
For example: http://feedier.com/1234?Department=project_delivery&Client=Pepsi

2. Adding attributes to an email or SMS campaign

Any other column will be attached to the Feedback as Attributes and can even be used in the campaign message body.

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3. Adding attributes to a web widget

Example: Widget code with context attributes 'user ID', 'Role', 'Signed up' added:

<script id="feedier-widget-script" src="https://feedier.com/js/widgets/v2/widgets.js?form-id=13&public-key=abcde1234&no_header=true&user_id=1234&role=Premium&browser=chrome" async></script>

4. Collecting Attributes by asking in a survey

• In the form builder, add a new question and choose the “Context Attributes” type

Here you can ask the information that you need from the respondent.  You can choose from a text field, dropdown, date, and number field.